INSIGHTS
Writing on the commercial decisions that shape biotech.
Perspectives on the calls that decide a product's commercial future, long before launch.
FEATURED · THE LAUNCH DECISIONS
“ 5 Things” Every Biotech CEO Should Get Right Long Before Launch
If you run a clinical-stage biotech, you are already making commercial decisions. You may not be calling them that. They look like clinical choices, portfolio choices, trial-design choices, hiring choices.
Sept 2026 · Cornerstone
The investor story
10 Things Investors Are Really Evaluating in Your Commercial Narrative
'“The market is huge” is not a commercial strategy, and sophisticated investors know it
Sept 2026
Commercializing the unprecedented
10 Things to Do When There Is No Analog for Your Asset
The commercialization playbook was written for products that have a close analog. What do you do when yours does not?
Aug 2026
Commercial capability, timed right
10 Things to Get Right Before Your First Commercial Hire
Your first commercial hire is a strategy decision disguised as a staffing decision. Most CEOs I talk to feel caught between two.
Aug 2026
The launch decisions
10 Things Biotech CEOs Wish They Had Decided Three Years Earlier
By the time you have a commercial team, the decisions that matter most have already been made.
July 2026
The investor story
10 Things That Make a Commercial Narrative Fall Apart in Diligence
Your science gets you the meeting. Your commercial story determines the terms.
July 2026
The Launch Decisions
Every Development Decision Is Also a Commercial Decision
Whether or not anyone in the room is treating it that way.
June 2026
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The decisions you make today determine commercial success years from now.
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